"We do adult — but only certain types." "We do adult — but our outreach team can only place certain links." "We do adult — but we charge 40% more." If you've heard versions of those qualifications from every agency you've called, you're in the right place. We've done adult industry SEO since 2011 — escorts, agencies, directories, massage, fansites, adult ecommerce, dating, niche publishers — and we don't have an asterisk.
We've taken on dozens of clients quoted for adult SEO by mainstream agencies who delivered three months of nothing. Here's what their previous setup looked like.
So they outsourced it offshore, got back something neither legal-safe nor compelling, and pushed it through anyway. Search engines could tell.
"We have 4,000 placements on our list" sounds great until you realise 90% of them auto-reject the moment they see an adult URL.
They'd never heard of the safe-search shifts that hit adult ecommerce in 2022, or the local-pack collapse for massage businesses in mid-2024, or how Google has quietly downranked adult content in voice search since 2023.
Page-1 rankings for "[city] escort agency", inbound recruitment, agency-level keyword strategy.
£500 / £800 / £1,200 per monthPersonal brand SEO, directory profile optimisation, tour calendar visibility.
£250 / £400 / £700 per monthFaceted-search SEO, category-page authority, scaling content programmatically.
£800 / £1,200 / £2,000 per monthLocal-pack visibility, multi-location SEO, tantric and sensual category targeting.
£500 / £800 / £1,200 per monthOnlyFans / Fansly / Fanvue search visibility, platform profile SEO, "why subscribe" intent capture.
£250 / £400 / £700 per monthSex toys, lingerie, adult novelty, adult publishing — WooCommerce-aware SEO with PCI and age-gate considerations.
Custom-quoted (typical £800–£2,500/mo)In adult industry but not on this list — adult dating, adult SaaS, adult publishing, adult education, niche adult content platforms? Talk to us anyway. We've worked variants of all of these. The principles transfer.
Five tactics we run that mainstream agencies don't have the depth to deliver. Each compounds across the engagement.
We don't pull a generic Ahrefs export and hope. We have a curated keyword bank for every sub-vertical, segmented by city, intent, and SERP behaviour, refined over a decade of campaigns. Your strategy starts from that bank.
UK adult directories, international companion sites, adult lifestyle blogs, niche review sites, fansite review aggregators, adult ecommerce review platforms. We know which ones pass link equity, which ones gate-keep editorially, and which ones quietly turned junk.
Backlink monitoring runs weekly. Disavow files maintained continuously. If a competitor points 80,000 spam links at you over a Bank Holiday weekend, we know on the Tuesday — not after your next quarterly report.
Age verification, 2257 record-keeping, GDPR for adult platforms, geo-blocking where needed. None of it is our legal advice — but our SEO strategy assumes it's all in place and treats it as part of the technical SEO surface area.
Monthly. Real ranking movements, real traffic, real bookings or sales tracked through call clicks, form submissions, and where possible, payment events. No "impressions are up 200%" smoke when clicks are flat.
All retainers are 3-month minimum, rolling monthly afterwards with 30 days' notice. Each sub-vertical page has the full per-tier breakdown.
We chose this niche in 2011. First client: a Manchester escort agency, ranked page one in two to three months. That single win became five sites, then twenty, then 200+. We have negative-SEO defence as a standing capability, we know which adult-tolerant hosts to put clients on for each stack, and we work UK, USA, Australia, Europe and Asia. NDAs on every project. Confidentiality in every contract.
Tell us what you're running and where it sits today. We'll audit the current state, write you a one-page assessment, and propose a tier — or honestly tell you a different agency is a better fit.
info@wave69.co.uk · +44 208 150 3329 · Mon–Fri 9–18 GMT