Adult SEO without the asterisk.

"We do adult — but only certain types." "We do adult — but our outreach team can only place certain links." "We do adult — but we charge 40% more." If you've heard versions of those qualifications from every agency you've called, you're in the right place. We've done adult industry SEO since 2011 — escorts, agencies, directories, massage, fansites, adult ecommerce, dating, niche publishers — and we don't have an asterisk.

200+
adult businesses grown online
2011
every adult vertical · since
100%
white-hat · we'll show you the work
01 . Why generalists fail

"We do adult" usually means "we do parts of adult, when we can."

We've taken on dozens of clients quoted for adult SEO by mainstream agencies who delivered three months of nothing. Here's what their previous setup looked like.

01

Their content team didn't know how to write adult copy.

So they outsourced it offshore, got back something neither legal-safe nor compelling, and pushed it through anyway. Search engines could tell.

02

Their link team's outreach lists screen out your domain.

"We have 4,000 placements on our list" sounds great until you realise 90% of them auto-reject the moment they see an adult URL.

03

They didn't know the adult-specific update history.

They'd never heard of the safe-search shifts that hit adult ecommerce in 2022, or the local-pack collapse for massage businesses in mid-2024, or how Google has quietly downranked adult content in voice search since 2023.

02 . The verticals we work

Pick the one that's yours. We do all of them.

In adult industry but not on this list — adult dating, adult SaaS, adult publishing, adult education, niche adult content platforms? Talk to us anyway. We've worked variants of all of these. The principles transfer.

03 . The methodology

What 13 years on this niche actually buys you.

Five tactics we run that mainstream agencies don't have the depth to deliver. Each compounds across the engagement.

01

A vertical-specific keyword universe

We don't pull a generic Ahrefs export and hope. We have a curated keyword bank for every sub-vertical, segmented by city, intent, and SERP behaviour, refined over a decade of campaigns. Your strategy starts from that bank.

02

Adult-tolerant link sources we've vetted ourselves

UK adult directories, international companion sites, adult lifestyle blogs, niche review sites, fansite review aggregators, adult ecommerce review platforms. We know which ones pass link equity, which ones gate-keep editorially, and which ones quietly turned junk.

03

Negative-SEO defence as a standing service

Backlink monitoring runs weekly. Disavow files maintained continuously. If a competitor points 80,000 spam links at you over a Bank Holiday weekend, we know on the Tuesday — not after your next quarterly report.

04

Compliance baked into the SEO strategy

Age verification, 2257 record-keeping, GDPR for adult platforms, geo-blocking where needed. None of it is our legal advice — but our SEO strategy assumes it's all in place and treats it as part of the technical SEO surface area.

05

Reporting that tells you something useful

Monthly. Real ranking movements, real traffic, real bookings or sales tracked through call clicks, form submissions, and where possible, payment events. No "impressions are up 200%" smoke when clicks are flat.

04 . Pricing across verticals

Honest tiers. Pick the vertical that's yours.

All retainers are 3-month minimum, rolling monthly afterwards with 30 days' notice. Each sub-vertical page has the full per-tier breakdown.

Vertical
EMERGE
ASCEND
REIGN
Escort agency / Massage business
£500/mo
£800/mo
£1,200/mo
Independent escort / Fansite creator
£250/mo
£400/mo
£700/mo
Escort directory
£800/mo
£1,200/mo
£2,000/mo
Adult ecommerce
Custom-quoted to catalogue scope · typical range £800–£2,500/mo · 6-month minimum
05 . Recovery work we're proud of

When a generalist agency leaves you stranded, this is what fixing it looks like.

06 . Why we exist

Adult businesses are cut off from 90% of conventional digital marketing. Google Ads, Facebook, Instagram, TikTok — all banned for adult content.

We chose this niche in 2011. First client: a Manchester escort agency, ranked page one in two to three months. That single win became five sites, then twenty, then 200+. We have negative-SEO defence as a standing capability, we know which adult-tolerant hosts to put clients on for each stack, and we work UK, USA, Australia, Europe and Asia. NDAs on every project. Confidentiality in every contract.

07 . Common questions

Before you get in touch.

Are you really white-hat? In adult SEO that's a strong claim.
Yes. No PBNs, no paid link schemes, no comment-spam, no anything that violates Google's guidelines. The work takes longer; the work also lasts. We've inherited too many sites stripped to bare-metal by previous agencies who took shortcuts.
Can you handle multiple verticals at once?
Yes. Several of our clients run an agency, a directory, and a fansite under one roof. We treat each as its own keyword universe with its own strategy, then look for opportunities where they reinforce each other.
What if my niche isn't in your list?
Talk to us. The list above is the most common engagements; we've also worked adult dating sites, adult SaaS, adult publishers, niche education platforms, and fetish community sites. The principles transfer.
Do you take on penalty recovery?
Yes. Manual penalty recovery, algorithmic recovery, and "my rankings collapsed and nobody knows why" investigations are a meaningful share of our intake. See /migration-recovery/.
What's the minimum commitment?
Three months. After that, rolling monthly with 30 days' notice.

Audit first. Pitch never.

Tell us what you're running and where it sits today. We'll audit the current state, write you a one-page assessment, and propose a tier — or honestly tell you a different agency is a better fit.

info@wave69.co.uk · +44 208 150 3329 · Mon–Fri 9–18 GMT