Common questions, answered honestly

Since 2011. First client was a Manchester escort agency, ranked page one in three months. We've worked exclusively in the adult industry ever since.

Adult-only since 2014. We turn down non-adult work even when offered, because the specialism only works if it stays specialised.

UK. Most of our team works across UK and partner offices. We work with clients in the UK, USA, Australia, Europe, and parts of Asia.

Mark is our public-facing director — the person you'll meet on discovery calls and on REIGN-tier strategy reviews. Abhay Khurana founded the agency in 2011 and runs it as the operating principal.

No. NDA on every project. Clients credited in our portfolio (Luxury Sweets, BKK Escort Service, Yasmin of Kent, Minx Massage, Noa Aliya, others) have all signed off on appearing. Most prefer to remain anonymous.

No, and you should be cautious of any agency that does. What we do guarantee is consistent white-hat work, full reporting transparency, and the depth that comes from 13 years in this niche. If we don't think a result is realistic, we'll tell you in the audit before you commit.

Most clients see ranking movement in weeks 4–6, meaningful traffic improvements by month 3, and bookings following rankings into months 4–6. Anyone selling "page one in 30 days" is either lying or planning to use methods that will get your site penalised.

Yes. No PBNs, no paid link schemes, no comment-spam, no anything that violates Google's webmaster guidelines. We've inherited too many sites stripped to bare-metal by previous agencies who took shortcuts.

Yes — and frankly we do this often. We audit what they've done, brief you on what to keep and what to roll back, and handle the transition cleanly.

Three months. After that, rolling monthly with 30 days' notice to cancel.

3–4 weeks for our entry-tier WordPress builds. 4–5 weeks for mid-tier. 6–8 weeks for fully custom WordPress. 8–12 weeks for custom directories on Laravel/Next.js. 12–16 weeks for subscription platforms.

Yes. Domain in your name from day one. Site files, database, design source, hosting account — all yours. You can move providers any time. We don't hold projects hostage.

Two weeks of support included on entry-tier, one month on mid and bespoke. After that, monthly maintenance retainers run £99–£249/month. Larger feature work quoted separately.

Yes — and we do this often. Full URL preservation, schema preservation, comprehensive 301 redirect map. Run on staging, QA'd, switched in a low-traffic window. Done right, you don't lose a single position.

No. We set you up on the right adult-tolerant third-party host for your stack — SiteGround for WordPress and standard sites, dedicated VPS (OVHcloud, Hetzner, Cloudways) for directories and custom builds. The hosting account is in your name and you pay the provider directly. Wave69 charges a setup fee plus an ongoing maintenance retainer.

SiteGround's published TOS doesn't expressly prohibit adult content. We've run adult sites on their infrastructure for over a year with zero suspensions. We always discuss the AUP framing on setup. If you'd prefer a host with an explicitly-permissive adult policy, we'll set you up on Cloudways, OVHcloud, or Hetzner instead.

Hosting = infrastructure where the site runs (paid to the provider). Maintenance = ongoing care of the site itself: updates, monitoring, backups, content edits, incident response (paid to Wave69). Separate — you can have one without the other.

Bank transfer (preferred), card payments, PayPal, and crypto (Bitcoin and stablecoins) on case-by-case approval. We don't take Western Union or Money Order anymore — that's old guidance from a previous era.

50% on signature, 50% on completion. Bespoke and fully custom builds split 50/25/25 across signature, design sign-off, and launch.

Monthly in advance. Three-month minimum on most retainers (six-month minimum on recovery). After the minimum, rolling monthly with 30 days' notice.

Yes — we're UK-VAT registered. Web design tiers, branding tiers, AI chatbot builds, and link-building/maintenance tiers are quoted ex-VAT. SEO retainers are quoted with VAT bundled (UK clients) or net (overseas clients) depending on jurisdiction.

On retainers: cancel any time after the minimum with 30 days' notice — no refund of past months but no future commitment. On builds: deposits non-refundable once work has started; if we deliver short of scope, we make it right at no extra charge.

Yes. NDA on every project as standard. We comply with GDPR, including for clients outside the EU. See /trust/ for the full position.

No. We don't share competitive intelligence between clients, even in the same vertical. Account managers handle one engagement; account details don't cross.

Your data is yours. We hand back everything (domain, files, database, hosting credentials, design source, content). We retain only what's legally required (invoicing, broad project metadata). No lock-in mechanism.

15–30 minutes. We listen, ask follow-up questions, decide together whether there's enough for an audit. No pitch, no slide deck. About 15% of discovery calls end with "this isn't a fit".

An audit is a 5–14 day deep-dive into your specific situation. Output: a written diagnosis with the three things that will move the needle fastest. Paid because doing it properly is real work; on most engagements the audit fee is credited against month one of the retainer if you proceed.

A dedicated account manager from the start. You'll also interact with the SEO lead, designer, or developer working on your account directly — we don't put a sales-account-manager firewall between you and the people doing the work.

Monthly on most retainers. Weekly on REIGN-tier and during active builds. As-needed during emergencies (algorithm updates, security incidents). Reporting is monthly on every retainer.

Talk to your account manager. Most scope changes can be folded into the retainer or quoted as scoped work. We're not precious about it — adult industry moves fast, plans should too.