A working independent site does three things: tells your story so prospective clients pre-screen themselves, converts the ones you want into bookings without friction, and gives you a controlled space to manage tours, deposits, screening, gallery vaults. It also looks like you, not like the templated indie sites everyone else runs.
Generic Squarespace template, gold serif font, soft-focus stock image hero. It's everywhere because it's quick — and it converts poorly because it doesn't differentiate. Our ALLURE tier IS Squarespace-based, but the design system is custom to each client; nobody else has yours.
Common pattern: a designer started a custom site, took a deposit, missed two deadlines, disappeared. We've taken over and finished dozens of these — usually faster than rebuilding from scratch.
Tour calendar that's just a static text block. Gallery without watermarking. Booking enquiry that's a Wix contact form with no qualifying questions. Every Wave69 indie build has the actual tools wired in.
For independents starting out or refreshing a basic site. Most ship on Squarespace because it's the easiest CMS to manage day-to-day without a developer.
8–10 pages including tours module, spoil-me/wishlist, member/screening area, advanced gallery.
Fully custom build — React/Next.js or bespoke WordPress block theme. For high-end companions building a brand asset to last.
Send us a brief — what you offer, where you tour, what your current site (if any) is doing, what you'd like the new one to do.
