Adult link building, white-hat only. The slow way. The way that lasts.

Most "adult link providers" are running PBNs, comment-spam farms, or paid placements that get your site penalised six months in. We've never done that. Since 2011, every link we've placed has been earned — vetted directories, real outreach, niche guest posts, broken-link reclamation, digital PR. The work takes longer. The work also doesn't get clawed back the next time Google updates.

200+
adult businesses grown online
2011
white-hat only · 13 years, no penalties
3—12
quality links per month, by tier
01 . Cheap links cost more than expensive ones

Why most adult link sellers will eventually break your site.

A £29-per-link "adult-friendly" provider works one of three ways: a private blog network, a comment-spam farm, or paid placements on sites that are already penalised. Every approach gets you the same thing — short-term ranking lifts followed by a manual action or a quiet algorithmic suppression nobody can quite undo.

01

PBNs leave fingerprints.

Private blog networks get detected. Sometimes within months, sometimes within a year, but it's never "if" — it's "when". And when they're detected, every site linked from them gets devalued in the same sweep.

02

Cleanup costs more than building right.

Disavow files for spam-link recovery run thousands of rows. Recovery takes six to twelve months. The cost of cleaning up is multiples of what the original "savings" were.

03

If you've been quoted 100 high-DA backlinks for £200, you already know.

It's never legitimate. Every operator we've inherited from a cheap link provider has the same story. We're naming it because nobody else in this industry does.

02 . How we actually build links

Five sources. All manual. All white-hat.

01

Adult-tolerant directories

Tryst, AdultWork, Slixa, EuroGirlsEscort, FemaleEscortsUK, Vivastreet, Smooci, escort-ads.com, PunterNet, Eros, and a longer list segmented by sub-vertical. We know which ones still pass equity, which ones quietly went junk, and which ones are worth listing in even when the link is nofollowed.

02

Niche guest posts

Adult lifestyle blogs, dating advice sites, adult ecommerce review sites, fansite creator review platforms, escort review aggregators. Real outreach to real editors. Pitch is yours, copy is ours, link is contextual to the content.

03

Digital PR placements

Industry stories, statistics campaigns, expert commentary in adult-friendly outlets. Slower-burn but the highest-authority links we place.

04

Broken-link reclamation

Find broken links pointing to defunct adult sites in your niche, pitch your equivalent page as the replacement. One of the best link-equity transfers in adult SEO and almost nobody runs it consistently.

05

Competitor backlink gap analysis

Identify links your top competitors have that you don't, work the highest-value ones systematically. Half of every campaign comes from this.

What we don't do: PBNs, paid placements on penalised domains, comment spam, forum profile links, low-quality bookmarks, or anything that violates Google's webmaster guidelines.

03 · Pricing

Three tiers. Honest scope. 3-month minimum.

SPARK
£200per month · 3 quality links · 3-month min

For independent escorts, smaller agencies, or sites running SEO with another agency that just needs a link engine alongside.

  • 3 quality links per month
  • Adult directory placements
  • Competitor gap targeting
  • Monthly placement report
Start with SPARK
SURGE
£350per month · 6 quality links · 3-month min

The most common tier for working agencies. Diversified anchor-text strategy, monthly strategy call.

  • 6 quality links per month
  • Directories + niche blog outreach
  • Diversified anchor-text strategy
  • Monthly report + 30-min strategy call
Start with SURGE
AUTHORITY
£600per month · 12 quality links · 3-month min

For agencies and directories serious about building category authority. Full programme, weekly updates, 48-hour SLA.

  • 12 quality links per month
  • Full programme: directories, guest posts, digital PR, reclamation
  • Custom anchor-text strategy
  • Weekly updates · 48-hour SLA
Start with AUTHORITY
04 . How we report

Every link, every URL, every anchor. Visible.

Every month, every retainer client receives:

Spreadsheet of every placement

Target URL on your site, source URL, anchor text, DA/DR, traffic, placement type, date live. No mystery, no ambiguity.

Backlink-profile health snapshot

Profile growth, anchor distribution, toxic-link count, disavow updates. Tracking the entire profile, not just the placements.

Competitor gap delta

Month-on-month change in the gap analysis — what your competitors gained, what you closed, what's next on the target list.

Written commentary from the team

A short paragraph explaining what we did, what's working, and what's coming next month. If a month was soft, the report says so.

If a link drops or gets removed, we replace it at no cost. We track the entire profile, not just the placements.

05 . When clients usually call us

Three patterns we see most often.

"My current SEO agency does links — but their reports never list the actual URLs."

That's a sign you're getting bulk-bought spam links. We can audit what's been placed, build a disavow if needed, and start a clean white-hat programme.

"I'm running my own SEO and just need an outsourced link partner."

Probably the most common engagement. SURGE or AUTHORITY tier, monthly delivery, integrated with your in-house plan.

"I had a great agency, then they got bought / pivoted / disappeared."

We pick up where they left off. Audit the existing profile, identify the patterns that were working, continue the cadence at the right tier.

06 . Why we exist

Mainstream link-building agencies — the kind that publish six-figure case studies on SaaS clients — won't take adult work. The ones that will are usually running shortcuts that hurt you long-term.

We've done this since 2011. Every link we've placed in 13 years is real. We can show you the work back to month one of any client engagement. NDAs on every project. Full transparency in reporting.

07 . Common questions

Before you get in touch.

Will my anchor text be over-optimised?
No. Anchor distribution is a key part of every campaign. Brand anchors, naked URL anchors, generic anchors, and partial-match anchors are all balanced — exact-match anchors are used sparingly.
Can I see examples of placements before I commit?
Yes. Once we've scoped your campaign, we can share recent placement examples from analogous clients (anonymised). We don't share the live target URLs of other clients without their permission, but we can show you the source domains and the type of placement.
Can you guarantee specific link counts each month?
Yes — within the tier. SPARK is 3 links, SURGE is 6, AUTHORITY is 12. If for any reason a month's outreach falls short, we top up the next month or refund pro-rata.
Do you do dofollow links only?
We aim for dofollow on every placement. In some directories that's not possible (most adult directories nofollow). We still target them where they drive referral traffic and trust signals — but they don't count toward your monthly quota.
Can you take on a one-off link campaign?
We don't do single-month engagements. White-hat link building takes a quarter to compound. Three-month minimum is non-negotiable.

Audit first. Pitch never.

Send us your domain. We'll run a backlink audit, flag the toxic links to disavow, and propose a tier based on where you sit today and where you're trying to get to.

info@wave69.co.uk · +44 208 150 3329 · Mon–Fri 9–18 GMT