Privacy Policy

1. Who We Are

Logicsofts Solutions Ltd, trading as Wave69, is a digital marketing agency specialising in the adult entertainment and services industry. We provide SEO, web design, hosting management, link building, and related digital services to adult businesses across the UK and internationally.

Wave69 is in the process of completing registration with the Information Commissioner's Office (ICO). As a data controller processing personal data in the course of business, this registration will be confirmed prior to the site going live. Wave69 acts as a data controller in respect of personal data collected through our website and marketing activities, and as a data processor in respect of client data we handle on behalf of clients under contract.

2. What Data We Collect

2.1 Data you provide directly

When you contact us, submit a form on our website, or engage our services, we may collect:

• Name and professional role or title
• Email address and telephone number
• Business name, website URL, and details of the services you're enquiring about
• Content of messages you send us via email, contact forms, or our chatbot
• Billing information (invoicing name and address) — we do not store payment card details

2.2 Data collected automatically

When you visit wave69.co.uk, we collect standard technical data including:

• IP address (anonymised where analytics tools permit)
• Browser type and version, device type, operating system
• Pages viewed, time on site, referring URL, and similar navigation data
• Cookie identifiers (see Section 8 for our cookie policy)

2.3 Data from third parties

We may receive limited information about prospective clients from directory listings, referral partners, or publicly available business information sources. We do not purchase marketing lists or engage in cold email marketing to personal email addresses.

3. How We Use Your Data

We use personal data for the following purposes:

• Service delivery: To provide the digital marketing and development services you have engaged us for, including communicating with you about your project, sending invoices, and managing your account.
• Responding to enquiries: To respond to contact form submissions, email enquiries, and chatbot conversations.
• Business administration: To maintain our internal records, issue invoices, and manage our client relationships.
• Marketing (with consent): To send you industry updates, guides, or service news where you have opted in. We do not send unsolicited marketing emails.
• Website improvement: To analyse aggregated, anonymised traffic data to understand how our website is used and to improve it.
• Legal and compliance: To meet our legal obligations, including maintaining accounting records.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing personal data:

• Contract performance: Processing necessary to deliver services you've contracted us to provide.
• Legitimate interests: Processing necessary for our legitimate business interests (responding to enquiries, preventing fraud, securing our systems, improving our services) where these interests are not overridden by your rights.
• Legal obligation: Processing required to comply with our legal and regulatory obligations.
• Consent: Where we rely on consent (for example, for optional marketing communications), you may withdraw consent at any time by emailing privacy@wave69.co.uk.

5. Sharing Your Data

Wave69 does not sell, rent, or trade personal data. We share data only in the following limited circumstances:

• Service providers: We use a small number of third-party tools and services to operate our business — including email hosting (Microsoft 365), analytics (Google Analytics 4), and CRM software. These providers process data on our behalf under data processing agreements and are not permitted to use your data for their own purposes.
• Legal requirements: We may disclose data where required to do so by law, court order, or regulatory authority.
• Professional advisers: Accountants, solicitors, and insurers, subject to professional confidentiality obligations.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, data may be transferred as part of that transaction. You will be notified of any such change.

6. International Data Transfers

Some of our third-party service providers operate outside the UK or European Economic Area. Where data is transferred internationally, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the ICO or the European Commission, or transfers to countries with an adequacy decision.

Google Analytics data is processed by Google LLC in accordance with the EU-US Data Privacy Framework. We have configured Google Analytics 4 with IP anonymisation enabled.

7. Data Retention

We retain personal data for no longer than necessary for the purposes for which it was collected:

• Client project data and correspondence: Retained for 7 years following the end of the engagement to meet our accounting and legal obligations.
• Enquiries that did not result in a contract: Deleted or anonymised within 12 months of the last correspondence.
• Analytics data: Retained for 14 months (Google Analytics 4 default retention setting).
• Marketing consent records: Retained until consent is withdrawn, and for 3 years thereafter as evidence of consent.

8. Your Rights Under UK GDPR

You have the following rights in relation to personal data we hold about you:

To exercise any of these rights, please contact us at privacy@wave69.co.uk. We will respond within one calendar month. If you are not satisfied with our response, you have the right to lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113.

9. Cookies

9.1 What we use cookies for

Our website uses cookies — small text files stored on your device — for the following purposes:

• Essential cookies: Required for the website to function. These cannot be disabled.
• Analytics cookies: We use Google Analytics 4 to understand how visitors use our site. This data is anonymised and aggregated. Analytics cookies are only set with your consent.
• Preference cookies: To remember your cookie preferences across visits.

9.2 Managing cookies

You can control cookies through our cookie consent banner when you first visit the site, or through your browser settings. Disabling analytics cookies will not affect your ability to use the site. For more on managing cookies, visit aboutcookies.org.

10. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include: SSL/TLS encryption on all communications with our website, access controls limiting who within Wave69 can access personal data, and regular security reviews of our systems and providers.

No system is completely secure. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the ICO in accordance with our obligations under UK GDPR.

11. A Note on Our Industry

Wave69 works with adult businesses. We are aware that some visitors to our website may have privacy sensitivities regarding their interest in adult industry services. We do not use remarketing pixels, social media tracking tags, or behavioural advertising on this website. Your enquiries to Wave69 are treated with the strictest professional confidentiality.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Material changes will be communicated to active clients by email. The current version is always available at wave69.co.uk/privacy-policy/. This policy was last updated in May 2026.

13. Contact

For any questions, requests, or complaints relating to this Privacy Policy or our data practices, please contact:

Wave69 / Logicsofts Solutions Ltd
Email: privacy@wave69.co.uk
Telephone: +44 208 150 3329
Registered Address: 211 Basingstoke Road, Reading, RG2 0HX

ICO registration pending · Governed by UK GDPR and the Data Protection Act 2018